The Power of Empathy in Your Content Marketing Strategy
It’s no secret that content generation has grown to be one of the most exponential modules of small business marketing. The weight of content in any business’ marketing plan is, or should be, heavy. However, 85% of marketing leaders fail to produce content that effectively connects with consumers. If you're consistently finding yourself in a content-based ...
5 Reasons Why Your Business Needs SEO
I’m sure you’ve come across the term “SEM,” and you’ve heard that to have a successful business, you need “SEO.” You probably receive emails, phone calls, and solicitations in the mail every single week from companies that all want to sell you search engine optimization. But are any of them telling you WHY you need search ...
Digital Media Strategies for Entrepreneurs, Soloprenuers, Mompreneurs, or any other -preneur
Congratulations, you’ve done it! You’ve finally decided to launch that business you’ve been dreaming about starting forever. And, we know you. You’re an expert in your field and have the product or service you’re offering nailed. You know how to give white-glove customer service and you have your accounting system and CRM primed and ready to ...
Why Your Business Needs Digital Media Marketing Now
It’s easy to say that your business knows the value of digital marketing, and is going to start using it. The main problem with this is that just saying that you’re going to start implementing that strategy lacks urgency and overall promise. 49% of businesses don’t implement digital marketing as part of their strategy. Is your ...
Heavy Lifting: The Weight of Content
One of the most important – and possibly most time consuming – components of a solid marketing strategy is content. Essentially the heart of any marketing and advertising plan, content gives a brand character and tells its story with the goal of differentiating it from the competition.
Content curation and implementation should be part of your long-term ...
Tools we Love for Small Businesses
Let’s be honest - when you’re kicking a business off the ground money can be tight. Finding the right tools is crucial for your budget, as well as your productivity. As a small business ourselves, we have some stellar tools that we use on a daily basis, and the best part is that they’re all low-cost. ...
Diving Deeper: Facebook Pixel FAQs
If you caught our recent blog post on the importance of incorporating the Facebook Pixel into your marketing plan, you know we’re pretty serious about our appreciation for Facebook marketing tools in general. We wanted to dive into a few more in-depth questions seen floating around the inter-web on the Pixel. Check out our breakdown of ...
The Shortest Distance to Rockstar Customer Service is through CRM
One of the oldest rules in business says that the company with rockstar customer service edges out their competition. However, providing consistent, white-gloved treatment for all your clients – both current and potential - can feel overwhelming at times. Thankfully, there’s an app for that. Actually, there are several apps for that and the software that ...