Paid Search & Display
Social Media Advertising drives value across the entire customer journey.
Connecting Buyers and Sellers Online
Paid Search, or Search Engine Marketing, offers your business the opportunity to put your ads in front of motivated customers who are ready to buy at the precise moment they are ready to make a purchase. No other advertising medium can do this, which is why Search Engine Marketing is so effective and such an amazing, powerful way to grow your business. But, like everything, it isn’t easy. It takes a lot of time, effort, and concentration to maintain Search Engine Marketing Campaigns. King & Columbus was one of the first businesses in the state of South Carolina to become a Google Partner.
We have over 10 years of experience and our team is certified in Advanced Google Ads and Google Analytics. Our goal is to ensure the success of your Google Ads campaign. We help you maintain the campaign by optimizing keywords after the initial launch. Our services are designed to get your business the maximum efficiency out of your advertising budget.
Based on our client’s Objectives + Key Results (OKR’s), we take a strategic approach to incorporate search engine marketing into our services. After extensive client and competitor research, we devise a list of keywords based on user searches, client services and location. Strong bid strategies are implemented in order to receive high engagement rates, which can be situational for the number of clicks, impressions, click-through rates and conversions.
Measure twice and cut once. There are different approaches to optimize and grow the campaign over time. However, making daily touches to the campaign is important and reporting is a significant factor that is done twice a month. Through monthly reports, we are better able to understand trends and monitor performance while, in turn, giving that information back to our clients.
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