5 Reasons Why Your Business Needs SEO
I’m sure you’ve come across the term “SEM,” and you’ve heard that to have a successful business, you need “SEO.” You probably receive emails, phone calls, and solicitations in the mail every single week from companies that all want to sell you search engine optimization. But are any of them telling you WHY you need search engine optimization?
Here are five reasons why your business needs SEO:
- It delivers your highest return on investment
There is no other form of online marketing that can deliver a return like SEO. It’s important to use a reputable SEO company. Using an inexperienced company or one that is simply outsourcing the work overseas and has absolutely no idea what a successful SEO campaign consists of won’t yield the results that an experience company will.
So many businesses get frustrated by these low quality companies that simply don’t have the knowledge to deliver results. When done correctly, SEO can deliver nonstop organic traffic that would cost a tremendous amount of money if it was being paid for through a paid search campaign on a per click basis.
When SEO is done correctly, it can deliver consistent traffic to your website. If you’re working with an experienced and knowledgeable SEO provider you will not have to worry about these issues. So many companies fall for services that promise the world for a few hundred dollars and this just isn’t realistic. You have to be willing to invest in a service that does it correctly.
- SEO isn’t going away
SEO will never go away. It continues to evolve over time and the companies that understand it are constantly adapting. Over the past few years the mass link building spam has been penalized and now the focus revolves around creating content and earning links from high quality and relevant websites.
The concept of SEO will never change, but the techniques to maintain rankings will always change. SEO will be around as long as the Internet is, so it is a good idea to get involved now instead of sitting on the sidelines.
- Your Competition is doing it
Many businesses are under the assumption that SEO only needs to be done until top rankings are achieved, but that is not accurate at all. If your website reaches the top spots it will require even more work to maintain and continue to improve the rankings.
Your competition is going after those top positions as well, so you need to either compete to beat them to it or sit back and let them take the majority share of traffic for your industry. Are you going to sit back and just hand them business? Simply ignoring SEO is just giving your competition business without a fight.
- Your Customers Are Mobile & Searching
Mobile traffic continues to increase at a rapid rate and it is now outpacing traffic from desktop computers. SEO allows your business to be found by consumers that are actively looking for the services and products your business provides. Local search engine optimization can help your business be found by individuals that can turn into store visits, phone calls, or even instant online purchases. Mobile search is the future, so you need to make sure your business is ready for it.
- Everyone Looks For Businesses Online
With a SEO strategy in place you can increase the odds of your potential customer base locating your website and engaging with your company. Think about how convenient the Internet is for a consumer. They can search for a business, review products, review the business, and even make purchases. This can be done from the comfort of their home on a desktop, or while on the go from a tablet or mobile device. If you want to be found online then you need SEO.
There is no denying every business needs a SEO strategy in place to attract organic traffic and be found online. It provides a tremendous ROI when done correctly, and is a great long term marketing strategy.