Congratulations, you’ve done it! You’ve finally decided to launch that business you’ve been dreaming about starting forever. And, we know you. You’re an expert in your field and have the product or service you’re offering nailed. You know how to give white-glove customer service and you have your accounting system and CRM primed and ready to go. You’re only missing piece is how to get your prospective clients knocking on your door.
Well, good news! It’s 2018 and most people are looking for the next business they’re going to work with on their computers or on their phones. But, how do you make digital marketing work for you on a shoestring budget? (Don’t think we’ve forgotten you’re a start-up)?
Here are the places we recommend you start:
Email is still King. People still check their email accounts dozens of times a day. In fact, in a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had a return on investment of 122%. That’s why an email address is the most coveted piece of information a consumer can give to a business.
The first thing you should do if you want to get started with email marketing is sign up with a service like Mailchimp or Constant Contact. Their interface is user-friendly and free until your list gets so big you’re making money anyway and can pay for it. Email marketing, just like any other marketing strategy, has some best practices. Once you have chosen a marketing service, take advantage of the large amount of training videos and blogs they have available to ensure you’re not making rookie mistakes. You don’t have time for mistakes on your way to a successful business!
Social Media Marketing
Organic social media is still free and has a very long reach. While it’s true what you’ve been hearing: Facebook algorithms have changed making it harder for organic content from business pages to be seen. They are pushing business pages to pay for their views. While this can be frustrating that we are no longer getting the eyeballs on our posts like before, there is an upside.
If you pay to boost your posts or run some targeted ads, you don’t have to post as often organically which saves you the most valuable resource of all: TIME. So consider scheduling a few boosted posts and a few tweets (or Instagram posts if that’s more your market) a month and then re-allocate all the time you were spending on Facebook in an attempt to be creative to garner engagement to email marketing! You’ll definitely see more return on your investment!
Website and SEO
Your website is your business’s online front door. Are your visitors being treated well? If your email marketing is on point and your social media is doing its job driving clients to your website, you want to make sure your website is closing the deal. If it’s not doing the job, you may need to invest in some website help.
An expert can tell you if your website isn’t optimized to get the most traction for when Google crawls it and sends the information back. Things like missing keywords, title tags that aren’t unique to every page, missing or incorrect meta descriptions, and missing image ALT tags and filenames make it hard to rank high in Google searches.
As a business owner, it’s hard to be an expert at everything. Hiring a specialist who can help you identify potential problems with your layout or your functionality is a good use of your resources.
Partner up with someone that can help
If you think you may need the help of an expert, we’re here for you. If you’d like to talk about how to make email, or social media marketing work for you, or would be interested in a FREE SEO audit of your website, reach out to us. We can help with that.