Archive

6 Strategies You Need After the End of Third-Party Cookies

Cookiepocalypse – The Impact of Google Losing Third-Party Cookies  Why Is Google Losing Third-Party Cookies?  2021 was a roller coaster for advertising. At King + Columbus, it certainly kept our team on our toes, but we enjoyed the challenge!  From the start of 2021, the California Consumer Privacy Act put major limitations on Facebook Advertising; this change made businesses’ ...

Finding the right length for your video

Marketing in the digital age has become a battle over people’s attention. As we become more and more inundated with screens, social platforms and videos, attention spans continue to shrink. A marketer’s goal is to capture as much of someone’s time before they click, scroll or swipe away to the next thing. It’s no secret that ...

Tips for Commercial Video in 2019

In an age where everyone wants  to avoid ads and commercials, the truth is that commercial video is engaging more people than ever before. Video can incorporate many types of content, such as graphics, text, voiceover and photos. All of these come together to create a medium that stops page scrollers in their tracks. Showing your ...

LinkedIn is becoming an advertiser’s best friend

LinkedIn is more than just a tool for professional networking and job seeking. The platform is also great for businesses looking to increase revenue. Sponsored content has a valuable home within LinkedIn. This is thanks to recent changes made by the company that lead to “higher quality” clicks. LinkedIn is  focusing on helping businesses achieve their marketing ...

Retargeting Will Help Your Brand (& we have the stats to prove it!)

There’s been a lot of debate in the digital sphere on whether or not retargeting is a marketing tactic that actually works. Well, we’re here to tell you that yes, it absolutely works. Retargeting is a strong digital marketing tool that will help your brand reach the percentage (roughly 98%) of web users who don’t convert ...

3 paths to viral success

If you’re a small business, there’s about a 97.99% chance you’ve Googled how to produce content that will go viral. Probably recently – maybe even right now and that’s how you got to this page. What could be better than to have one of your marketing pieces connect to people on the level that they want ...

What makes a 4th of July campaign stand out

While holidays are the perfect time to take a step back and relax with loved ones, they also present excellent marketing opportunities for businesses. Independence Day is one of the most revenue-driving holidays in the books. Retailers, service providers, and food/bev businesses bring in the big bucks when the 4th comes around. The average American household spends ...

The Power of Empathy in Your Content Marketing Strategy

It’s no secret that content generation has grown to be one of the most exponential modules of small business marketing. The weight of content in any business’ marketing plan is, or should be, heavy. However, 85% of marketing leaders fail to produce content that effectively connects with consumers. If you're consistently finding yourself in a content-based ...