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Difference Between Branding & Marketing A common misconception in the advertising industry is that marketing and branding are interchangeable terms. Typically, both are used as an umbrella term rather than two separate essential values. Yes, both concepts work correspondingly, but generate different results. Growing and establishing concrete marketing and branding strategies can be the difference between your ...

It’s no secret that content generation has grown to be one of the most exponential modules of small business marketing. The weight of content in any business’ marketing plan is, or should be, heavy. However, 85% of marketing leaders fail to produce content that effectively connects with consumers. If you're consistently finding yourself in a content-based ...

Congratulations, you’ve done it! You’ve finally decided to launch that business you’ve been dreaming about starting forever. And, we know you. You’re an expert in your field and have the product or service you’re offering  nailed. You know how to give white-glove customer service and you have your accounting system and CRM primed and ready to ...