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Branding in the digital age: DIG South takeaways

The world of digital marketing is changing faster than ever. As the pace of change accelerates, so too must marketers who want to avoid looking archaic. A great way to stay ahead of the game is to always break your efforts down into the two different schools of marketing. Branding is how you get your clients to ...

The Power of Empathy in Your Content Marketing Strategy

It’s no secret that content generation has grown to be one of the most exponential modules of small business marketing. The weight of content in any business’ marketing plan is, or should be, heavy. However, 85% of marketing leaders fail to produce content that effectively connects with consumers. If you're consistently finding yourself in a content-based ...