Archive

The Benefits of Blogging

Sometimes we get so caught up in writing blogs that we forget to talk about why we write them.  Blogging is arguably one of the most effective forms of content marketing, mainly because it’s a quick and conversational way to inform your target market. Have a question about how to use the Facebook Pixel? Google it ...

Heavy Lifting: The Weight of Content

One of the most important – and possibly most time consuming – components of a solid marketing strategy is content. Essentially the heart of any marketing and advertising plan, content gives a brand character and tells its story with the goal of differentiating it from the competition. Content curation and implementation should be part of your long-term ...