Targeted Emails, Optimized
In the digital realm, marketing concepts are constantly evolving, so it’s important for a company to continue adapting to new strategies and tactics. We’ve seen design trends, website layouts, and social media platforms, like TikTok and Instagram, take-off overnight. If you aren’t up to date with the new trends, you can easily fall behind in the ...
Video Marketing: Entertainment to Trust-Building Sales
The “new normal” of the COVID-19 pandemic has accelerated a shift from traditional forms of advertising to digital. Brick-and-mortar stores are getting less foot traffic and have set up restrictions on in-person purchasing, making online services more convenient and attractive. Professional videography is an enticing and creative way to draw users into your social media presence ...
A One-Stop Shop for Advertisers
When I first heard about Facebook Business Manager a few years ago, I was amazed you could do so many things from one place. It was such a game-changer knowing you could create paid ads, control who has access to your page(s), track activity happening on your website, and simply manage everything in one place. When ...
Finding the right length for your video
Marketing in the digital age has become a battle over people’s attention. As we become more and more inundated with screens, social platforms and videos, attention spans continue to shrink. A marketer’s goal is to capture as much of someone’s time before they click, scroll or swipe away to the next thing. It’s no secret that ...
What you should know about web security protocols
Cookies, HTTPS and SSL might sounds like a confusing combination of letters and sweets, but when it comes to web security, these protocols are actually fairly straight forward. Knowing their differences and how they can each protect the integrity of your website is crucial. They can be easy to implement, and most users are already familiar ...