Archive

6 Strategies You Need After the End of Third-Party Cookies

Cookiepocalypse – The Impact of Google Losing Third-Party Cookies  Why Is Google Losing Third-Party Cookies?  2021 was a roller coaster for advertising. At King + Columbus, it certainly kept our team on our toes, but we enjoyed the challenge!  From the start of 2021, the California Consumer Privacy Act put major limitations on Facebook Advertising; this change made businesses’ ...

11 Tips on How to Configure SEO-Friendly URLs

Such a simple task but easily looked over. What does URL even mean? URL is short for Uniform Resource Locator. Essentially, it acts as the location of a specific webpage. That being said, each URL should fulfill two important requirements: Tell web visitors where they are on a website Let visitors know what the page is ...

Setting up your website foundation with Google

If you just launched your new website, congrats! We know how excited and accomplished you must feel. But now what? Your site is beautiful, easy to navigate, and has lots of great content, but you want to convert prospects by having a beautiful tombstone in a deserted land. You now have to garner traffic. Here are a ...

5 Reasons Why Your Business Needs SEO

I’m sure you’ve come across the term “SEM,” and you’ve heard  that to have a successful business, you need “SEO.” You probably receive emails, phone calls, and solicitations in the mail every single week from companies that all want to sell you search engine optimization. But are any of them telling you WHY you need search ...