It’s easy to say that your business knows the value of digital marketing, and is going to start using it. The main problem with this is that just saying that you’re going to start implementing that strategy lacks urgency and overall promise. 49% of businesses don’t implement digital marketing as part of their strategy. Is your business part of this percentage? If it is, you need to change that.
There are a lot of reasons why you need digital marketing, not soon, but now. The main one being that you need to step up and meet your competition. Everyone is turning to a digital strategy because it’s simply easier to reach consumers. You can really get to know who you’re targeting with tactics such as pixels, Facebook ad campaigns, and various other technological advancements that allow you to get to know the consumer better.
96% of Americans shop online, with targeted ads an overall simplicity factor being the cause. It’s just easier to shop online, so if you don’t have a digital strategy now then you’re missing out on a huge opportunity to increase your e-commerce, and ultimately overall, revenue. Businesses that are waiting on starting this process are putting themselves lightyears behind their competition, and will certainly suffer from it.
We loved this video that Hubspot put together that quickly highlights what technology can do for your business: