There’s no denying that video marketing is one of the most important means of marketing, and has been for a while. Businesses love it. Consumers love it. It’s a trendy and informative way to not only tell your customers what your business is about, you can show them. Every business needs to be incorporating video in some form into their marketing strategy – especially small businesses. Video will give your small business a big voice.
How? We’ve got 3 reasons:
YouTube is the second biggest search engine in the world. So, if you’ve got branding videos, product demos, you name it, on a branded YouTube page – you’re going to see a massive increase in traffic to your website. The search for “how-to” videos has increased by 70% over the last two years. If you don’t have a presence on YouTube, you’re missing out on good business.
Increase level of understanding of your product. It’s often difficult to explain the technical ins-and-outs of a product in a few sentences on the home page of your website. Visually showing consumers what your product actually is will exponentially increase their understanding. Viewers’ understanding of products increases by 74% after watching video. If you don’t have a product demo readily available to your prospective customers, this should be at the top of your list this year.
Increase website conversions. This one is simple. Conversion rates for video are currently sitting at 4.8% as opposed to 2.9% without a video component.
Press play on video marketing. To test the waters in your market, enter our Endless Summer Video Giveaway and get a custom video and photo package for your business! Don’t just tell your customers, show them what you’ve got.