Don’t Overlook the Cover
They say not to judge a book by its cover, and on a certain level, we agree. The story behind the front cover could be vastly more intriguing than what […]
Fighting Through Writer’s Block
All writers have gone through it at one point or another. It’s something we all hate, and it hinders our ability to write effectively. Yes, you guessed it, writer’s block. […]
Targeted Emails, Optimized
In the digital realm, marketing concepts are constantly evolving, so it’s important for a company to continue adapting to new strategies and tactics. We’ve seen design trends, website layouts, and […]
2021 UX Design Trends
2021 UX Design Trends 2020 has brought us a lot of ups and downs throughout the year. It has been a year of many firsts, but one thing is for […]
Video Marketing: Entertainment to Trust-Building Sales
The “new normal” of the COVID-19 pandemic has accelerated a shift from traditional forms of advertising to digital. Brick-and-mortar stores are getting less foot traffic and have set up restrictions […]
A One-Stop Shop for Advertisers
When I first heard about Facebook Business Manager a few years ago, I was amazed you could do so many things from one place. It was such a game-changer knowing […]
What your business should know about data privacy
In the ongoing discussion of how to best utilize customer data gathered from marketing, privacy is always a concern. With companies like Apple starting to present privacy as a luxury […]
The lasting value of disappearing stories
When we typically think of a story, we think of a timeless tale that can be passed on from one reader or listener to the next. A story never goes […]
Creative marketing campaigns that caught our attention
The best thing a brand can do in marketing is to express why it is unique. Between websites, social media, video ads and search engine optimization, there are ample […]
Branding in the digital age: DIG South takeaways
The world of digital marketing is changing faster than ever. As the pace of change accelerates, so too must marketers who want to avoid looking archaic. A great way to […]