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Branding vs. Marketing: Understanding the Differences
Difference Between Branding & Marketing
A common misconception in the advertising industry is that marketing and branding are interchangeable terms. Typically, both are ...
6 Strategies You Need After the End of Third-Party Cookies
Cookiepocalypse – The Impact of Google Losing Third-Party Cookies
Why Is Google Losing Third-Party Cookies?
2021 was a roller coaster for advertising. At King ...
Google Analytics vs. Google Tag Manager: What You Need to Know
Google Analytics and Google Tag Manager are two names you often hear when it comes to SEO. But, what is the difference? ...
11 Tips on How to Configure SEO-Friendly URLs
Such a simple task but easily looked over. What does URL even mean? URL is short for Uniform Resource Locator. Essentially, it ...
Setting up your website foundation with Google
If you just launched your new website, congrats! We know how excited and accomplished you must feel. But now what? Your site ...
Targeted Emails, Optimized
In the digital realm, marketing concepts are constantly evolving, so it’s important for a company to continue adapting to new strategies and ...
2021 UX Design Trends
2021 UX Design Trends
2020 has brought us a lot of ups and downs throughout the year. It has been a year of ...
Video Marketing: Entertainment to Trust-Building Sales
The “new normal” of the COVID-19 pandemic has accelerated a shift from traditional forms of advertising to digital. Brick-and-mortar stores are getting ...
A One-Stop Shop for Advertisers
When I first heard about Facebook Business Manager a few years ago, I was amazed you could do so many things from ...
What your business should know about data privacy
In the ongoing discussion of how to best utilize customer data gathered from marketing, privacy is always a concern. With companies like ...
The lasting value of disappearing stories
When we typically think of a story, we think of a timeless tale that can be passed on from one reader or ...
Creative marketing campaigns that caught our attention
The best thing a brand can do in marketing is to express why it is unique. Between websites, social media, video ads ...
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