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Branding vs. Marketing: Understanding the Differences
Difference Between Branding & Marketing
A common misconception in the advertising industry is that marketing and branding are interchangeable terms. Typically, both are ...
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6 Strategies You Need After the End of Third-Party Cookies
Cookiepocalypse – The Impact of Google Losing Third-Party Cookies
Why Is Google Losing Third-Party Cookies?
2021 was a roller coaster for advertising. At King ...
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Google Analytics vs. Google Tag Manager: What You Need to Know
Google Analytics and Google Tag Manager are two names you often hear when it comes to SEO. But, what is the difference? ...
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11 Tips on How to Configure SEO-Friendly URLs
Such a simple task but easily looked over. What does URL even mean? URL is short for Uniform Resource Locator. Essentially, it ...
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Setting up your website foundation with Google
If you just launched your new website, congrats! We know how excited and accomplished you must feel. But now what? Your site ...
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Targeted Emails, Optimized
In the digital realm, marketing concepts are constantly evolving, so it’s important for a company to continue adapting to new strategies and ...
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2021 UX Design Trends
2021 UX Design Trends
2020 has brought us a lot of ups and downs throughout the year. It has been a year of ...
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Video Marketing: Entertainment to Trust-Building Sales
The “new normal” of the COVID-19 pandemic has accelerated a shift from traditional forms of advertising to digital. Brick-and-mortar stores are getting ...
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A One-Stop Shop for Advertisers
When I first heard about Facebook Business Manager a few years ago, I was amazed you could do so many things from ...
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What your business should know about data privacy
In the ongoing discussion of how to best utilize customer data gathered from marketing, privacy is always a concern. With companies like ...
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The lasting value of disappearing stories
When we typically think of a story, we think of a timeless tale that can be passed on from one reader or ...
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Creative marketing campaigns that caught our attention
The best thing a brand can do in marketing is to express why it is unique. Between websites, social media, video ads ...
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