3 of the Best Ways to Market During the Holidays
As consumers, we are primed to spend during the holidays— from holiday gifts to party planning, and deciding which businesses to invest in for the upcoming year. This influx of […]
6 Strategies You Need After the End of Third-Party Cookies
Cookiepocalypse – The Impact of Google Losing Third-Party Cookies Why Is Google Losing Third-Party Cookies? 2021 was a roller coaster for advertising. At King + Columbus, it certainly kept our […]
Google Analytics vs. Google Tag Manager: What You Need to Know
Google Analytics and Google Tag Manager are two names you often hear when it comes to SEO. But, what is the difference? Read on for an introduction to these two […]
11 Tips on How to Configure SEO-Friendly URLs
Such a simple task but easily looked over. What does URL even mean? URL is short for Uniform Resource Locator. Essentially, it acts as the location of a specific webpage. […]
Setting up your website foundation with Google
If you just launched your new website, congrats! We know how excited and accomplished you must feel. But now what? Your site is beautiful, easy to navigate, and has lots […]
Don’t Overlook the Cover
They say not to judge a book by its cover, and on a certain level, we agree. The story behind the front cover could be vastly more intriguing than what […]
Fighting Through Writer’s Block
All writers have gone through it at one point or another. It’s something we all hate, and it hinders our ability to write effectively. Yes, you guessed it, writer’s block. […]
Targeted Emails, Optimized
In the digital realm, marketing concepts are constantly evolving, so it’s important for a company to continue adapting to new strategies and tactics. We’ve seen design trends, website layouts, and […]
2021 UX Design Trends
2021 UX Design Trends 2020 has brought us a lot of ups and downs throughout the year. It has been a year of many firsts, but one thing is for […]
Video Marketing: Entertainment to Trust-Building Sales
The “new normal” of the COVID-19 pandemic has accelerated a shift from traditional forms of advertising to digital. Brick-and-mortar stores are getting less foot traffic and have set up restrictions […]