There’s been a lot of debate in the digital sphere on whether or not retargeting is a marketing tactic that actually works. Well, we’re here to tell you that yes, it absolutely works. Retargeting is a strong digital marketing tool that will help your brand reach the percentage (roughly 98%) of web users who don’t convert immediately after visiting your website.
The reason you see more results with retargeting as opposed to general ads is because retargeted ads reach people who have already been following your brand and products. It’s a powerful tool for your business to use simply because you’re able to focus more on people who have already expressed interest in your products or services. Then, boom. There’s the conversion.
If you incorporate strategic retargeting within a much larger digital marketing plan, you’re going to see amazing results. Need proof? Check out this infographic (gotta love a good set of stats):
While we heavily disagree with the idea that it’s ineffective, it’s true that you need to have a solid strategy in place to actually see conversions. Need help figuring out what that strategy might be for your business? Drop us a line for a free consult.