3 Ways Vlogging will Enhance Your Brand

First thing’s first: What’s a vlog?

A vlog, or video blog, is an informative content piece created with the help of video, unlike the classic text blog. Your business is probably already using blogging as a part of your lead generation strategy, but you will 100% bring your brand to the next level by incorporating video.

How will vlogging enhance your brand?

It gives your brand a face and overall personal touch.  Whether you’re a small business or a well-established brand, vlogging is strategy that allows you to provide a personalized learning experience for your customers. You want people to see this experience as buying a product from a person, rather than a business. These are the vlogs that leads to conversions.

The future of marketing is entirely visual. 1 billion hours of videos are watched every day on YouTube, and 600 billion hours is collectively watched each month. People are simply more likely to retain information that they both hear and see. If you make a vlog describing the upcoming release of a new product, you’re far more likely to leave a lasting impression. Four times as many consumers would rather watch a video about a product rather than reading a written description.

Vlogging will expand your authority in a creative way. You’re not only telling people about your business, you’re actually showing them what you can do and how you do it. This establishes expertise in your field, further adding credibility to your company brand.

For example, check out this “how-to” vlog from Brian Dean, CEO of Backlinko:

Brian immediately states what you’re going to get out of the video, and literally shows you the best practices for linking back to your business’ website successfully. This video was posted 6 days ago and already has 10,144 views with 644 likes. I’d be willing to bet he closed several contracts simply by sharing this knowledge.

Convinced that vlogging is worth it? The next step is to do it. If you want to get into more of the specifics on how video will enhance your content strategy, let’s talk.

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