Video Marketing: Entertainment to Trust-Building Sales

The “new normal” of the COVID-19 pandemic has accelerated a shift from traditional forms of advertising to digital. Brick-and-mortar stores are getting less foot traffic and have set up restrictions on in-person purchasing, making online services more convenient and attractive. Professional videography is an enticing and creative way to draw users into your social media presence or website, create a trusting relationship between the two, and eventually convert sales to drive revenue.

Videography is one of the most dynamic forms of advertising and can be used across multiple advertising platforms. Videos are often featured at the header of a website both for general branding purposes and to display examples of the brand’s products and services. The same video could be reformatted into a shorter clip to promote products and services on social media, video display ads, and YouTube advertising.  The return on investment that video has increases significantly as it can be used across various platforms, reaching far more consumers.

The interactive and storytelling aspects of video become appealing content for a consumer to engage in. Video shows potential consumers a clear idea of the voice behind the brand, what the brand stands for, and what they can expect from your product and services. Ninty-eight percent of users have watched a video to understand more about a brand’s services. It is a chance for the CEO or representative of the brand to add a personal touch to the work they do. This is extremely important for building trust with potential consumers and helps to convert views to sales effectively.

Video is ubiquitous in the world we live in; we see them on billboards, across social media, and even featured on Spotify songs. Videography has a unique way of drawing in consumers and entertaining even the most passive purchasers. It can help exponentially grow social media following and shares with the interactive network that social media has grown into. Clear messaging to the public, brand loyalty, and a high return on investment are all aspects that make video a very important marketing service for your business.



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