Sometimes we get so caught up in writing blogs that we forget to talk about why we write them. Blogging is arguably one of the most effective forms of content marketing, mainly because it’s a quick and conversational way to inform your target market. Have a question about how to use the Facebook Pixel? Google it and you’ll probably end up at a blog.
52% of respondents on a Hubspot content marketing survey said that blogging is the most important content marketing tactic for their overall lead generation strategy. There are many reasons for this, but they all follow the fact that people trust blogs. They recognize that most blogs are written by industry experts and thought leaders with the goal of helping their readers. If each blog is properly researched and targeted to reach the right audience, it helps the business build its audience and helps the reader accomplish something for their own work.
Believe it or not, not all businesses fully utilize blogging in their content marketing strategy. For stats that show why your inbound blogs should be prioritized, check out one of our go-to Infographics from Hubspot below:
Need help with solidifying your blog strategy? We would love to answer your questions.