The Center for Natural Breast Reconstruction has a mission to ensure women are offered all possible options of breast reconstruction post mastectomy. They want to be able to serve as educators about breast cancer prevention, next steps, options for surgery and care.
Our goal was to develop and advance their current online presence. We created a new website which highlighted areas on the site that would allow individuals to read and research options privately and at their own pace. Creating blogs and additional content on a regular basis allowed for holistic campaigns on social media. The blogs are able to bring in relevant information and they serve as a great resource. ‘Ask the Doctor’ blogs allow individuals to anonymously ask a question on their website and are answered by the doctors themselves. To help with a better user experience, the team also implemented a live chat feature on the website to allow people to chat with medical professionals in privacy and at their convenience.