Alder Energy Solar provides turnkey alternative energy solutions throughout the Southeast. Alder was expanding their portfolio. Having offered residential only services, they wanted to transition to also provide commercial services and solar farms as alternative means of income for land owners.
For this transition, Alder looked to us to help them with the transition. The website went under some improvements to create a better user experience for customers looking for certain solar options and services. A multi-prong search campaign was implemented for all areas of their business: residential, commercial, land owners. We spent lots of time with the Alder team at their offices to understand their goals and business on a deeper level. From there, we were able to produce informative and educational videos for people to understand the benefits of social.