The Lourie Center
The Lourie Center aimed to boost membership, enhance visibility, and strengthen its brand as a key resource for adults over 50. King & Columbus crafted a marketing strategy with digital campaigns, event promotions, and community engagement. These efforts successfully positioned the Lourie Center as a community cornerstone, attracting more participants and reinforcing its role in lifelong learning and social interaction.
Solution
King & Columbus devised a multi-pronged marketing strategy that included digital campaigns, event promotions, and community engagement initiatives:
Brand Reinforcement
King & Columbus refreshed the Lourie Center’s branding for special events to better reflect its mission and values, ensuring consistency across all platforms. This included a new logo and visual identity that resonated with both existing members and potential new members.
Digital Marketing
Implementing a robust digital marketing campaign, the agency focused on social media platforms to target adults over 50 and their families.
- This included paid advertisements, curated content that highlighted member stories, and promotional posts about upcoming events and programs.
Community Engagement
King & Columbus supported the facilitation of partnerships with local businesses and organizations to extend the Lourie Center’s reach.
Event Marketing
The agency played a crucial role in promoting key events hosted by the Lourie Center, using both traditional and digital channels to maximize attendance and participation.
- These events served as vital touchpoints for community engagement and membership drives.
Results
Membership Growth
- 30% increase in membership
- 37% increase in African American members
- 39% increase in members outside of zip code
Broadened Reach
- 100K people reached through marketing campaigns in the first three months of the campaign
- 1,974% increase in Facebook impressions in the first three months of the campaign
Testimonial
At the Lourie Center, our goal is to empower adults over 50 to lead vibrant, independent lives through opportunities that foster physical fitness, social engagement, intellectual stimulation, and overall independence. When we sought to amplify our reach and deepen our impact within the community, we turned to King & Columbus for their expertise in strategic marketing and brand storytelling. King & Columbus stepped into our world with an understanding not just of our mission, but of the people we serve. Their team has worked to grasp the challenges faced by the aging population and with a blend of compassion and innovation, they crafted a marketing strategy that resonated with our audience. The results speak volumes, but beyond the numbers, it was the personal touch and collaborative spirit of King & Columbus that has made all the difference. They have not just been a service provider but a true partner in the Lourie Center and Senior Resource’s quest to provide a meaningful community space for Columbia’s seniors – reaching out and leveraging their relationships with the community to support our cause. We are grateful for their creativity, dedication, and exceptional service.
Becky Morrison
Director of Development
Paid Advertising Work
Photography Work
