Category: Marketing

Diving Deeper: Facebook Pixel FAQs FTW

If you caught our recent blog post on the importance of incorporating the Facebook Pixel into your marketing plan, you know we’re pretty serious about our appreciation for Facebook marketing tools in general. We wanted to dive into a few more in-depth questions seen floating around the inter-web on the Pixel. Check out our breakdown of Facebook Pixel FAQs:

Q: Where do I find the Pixel code?

A: If you click the Pixels tab in your Facebook Business Manager, you’ll find a page that looks like this:

Now you’ve just gotta click the “Set Up Pixel” button. The remainder of the process will depend on how your website was built. You have the ability to pick how you want to install the Pixel JavaScript code into your website. The options include using an integration or tag manager (this is the option that you would pick if you use a tag manager tool or ecommerce platform that has Facebook integration), or copy and paste the code/pixel snippets into your website code.

Q: How exactly do I integrate the Pixel into my website?

A: In order to successfully integrate the pixel, you need to copy and paste the pixel base code into the header code of your website. You’ll need to paste it into every single page, or if you’re using a template you can simply paste it into the template. And yes, it needs to be on every single page of your website in order to track conversions – and really your customers’ every move.

Q: What is the difference between standard and custom events for the Pixel?  

A: Both standard and custom events allow you to track and optimize customer actions being made across your website. The main difference is that standard events offer more features, however custom events are significantly easier to set up. If you’re familiar with coding and don’t mind adding parameters to your website, using standard events will be more beneficial. Standard events are created by adding to the Pixel base code, customized with parameters, and offer aggregated reporting. Additionally, they are compatible with dynamic product ads.

Custom conversions do not require extra coding, as they’re created in Ads Manager. They also have separate reporting and are not compatible with dynamic product ads. Dynamic ads have the ability to re-target products to folks who have already expressed interest in something on your site – so they are definitely something to consider.

Q: If the Pixel is installed on my website, how do I access the Pixel analytics?

A: You start at https://analytics.facebook.com, and click on the “Go to Analytics” link in the top menu. The first thing you’re going to see is an overview of the events campaigns you have running. There will be a lot of information included here – so, don’t get overwhelmed! The reported revenue comes from the Purchase event value, and this is important to remember if you’re using a price percent for the event value. It’s been reported that top Pixel users use this strategy as it results in improvement of ads’ ROI.

Q: What is a Pixel funnel? How do I create one?  

A: Funnels are incredible tools included with Facebook Analytics. They are made up of events serving as steps that you have the ability to measure. You will receive extremely valuable insights into the process of a customer engaging in a transaction on your website. Whether that be actually making the purchase, or abandoning your cart, through the funnel you will see that information. The funnel will begin with any and all visits to your website, which gives you the opportunity to follow each step that your customers take throughout their visit to your site.

Facebook has default funnels as well as the option to configure your own. Funnel steps are based on pixel events and include parameters as additional conditions. Both standard and custom events can be used when creating a funnel.

We will be diving deeper into Facebook in the coming weeks – Zuckerberg is switching up the News Feed? Say what? Stay tuned to hear our thoughts on this one…

But for now, If you have any other questions you would like for us to answer or explore in an upcoming post – let us know! It’s what we’re here for.


The Shortest Distance to Rockstar Customer Service is through CRM

One of the oldest rules in business says that the company with rockstar customer service edges out their competition. However, providing consistent, white-gloved treatment for all your clients – both current and potential – can feel overwhelming at times. Thankfully, there’s an app for that. Actually, there are several apps for that and the software that back them up.

Customer Relations Management software (CRM) helps today’s companies organize their clients, follow through on their promises, and ultimately increase their revenue. The uses of CRM software are almost endless; the trick is finding the option that is the best fit for your industry and needs.

Think of a CRM tool as an online portfolio of your business cards that contain more information than just a name, phone number, and job title. All client information- contracts, meeting notes, and to-do lists- are at your fingertips in one location.

But wait, there’s more!

 

With the database capabilities of CRM software, you now have the option to sort customers into specific categories. By building detailed customer profiles with specific tags or labels, CRM software simplifies targeting marketing for email campaigns and special promotions. Segmented categories of customers based on interests, region, company, product, service (the list goes on and one) makes it easier to narrow searches and send emails to specific groups. In fact, the open rate is 14.32% higher in a segmented email campaign than an unsegmented campaign.

 

So are other businesses finding success with CRM tools? Absolutely!

 

Research by Innoppl shows 65% of companies that have adopted a mobile CRM have achieved their sales quotas, as opposed to just 22% of reps from non-mobile CRM enabled companies.

Now, pair that kind of success with your company’s stellar product or service, and you will be singing the praises of CRM like the Rockstar that you are!

For more information on CRM software options, check out the following: Top Ranked CRM Systems for 2018.

Got any questions for our team?

Hit us up today.

(or keep reading below- we may answer them!)

The top 3 most important components of CRM systems:

Automation

Following through calling or emailing a client is not only important for the sale, but for customer relations. A CRM system allows you to make personalized notes in client file and set reminders for a call-to-action. This could be monthly, yearly or when a product similar or cross functional to one the customer previously purchased becomes available. According to a study conducted by The Rockefeller Corporation , 82% of customers will stop working with a business because they feel uncared for.

Automation also allows you to schedules emails in advance or as a chain reaction to another email or download. Setting these up  in advance can save you time and help the sales process flow more smoothly.

 

Segmentation

A CRM system also makes targeting and niche marketing possible for email campaigns and special promotions.It does this by allowing you to build detailed customer profiles. Specific tags, or labels, can be used for different categories of customers based on interests, region, company, and so forth. This makes it easier to narrow searches and send emails to specific groups. The open rate is 14.32% higher in a segmented email campaign than unsegmented – so, tagging is an important practice. It’s always better to put in more data, rather than less.

By using forms you can have specific interests potential clients can select to learn more about and be tagged as to follow up with later or automatically send information to based on that response.

 

Centralization

Think of a CRM system as an online portfolio of your business cards that holds more information than just a name and phone number. This is why they’re great for managing data and customer acquisition and retention. You have the ability to reach specific categories ( website clients, seo clients, full package clients) of customers all at once with one email, or multiple emails. Any form filled out can be filtered into your system automatically, so that all of your data is in one location. This brings more success when building customer relationships.

CRM systems come with a bunch of different effective functionalities depending what your business needs. Check out  the top ranked crm systems for 2018 if you want start the year off right for your business. 


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