Archive

5 Reasons Why Your Business Needs SEO

I’m sure you’ve come across the term “SEM,” and you’ve heard  that to have a successful business, you need “SEO.” You probably receive emails, phone calls, and solicitations in the mail every single week from companies that all want to sell you search engine optimization. But are any of them telling you WHY you need search ...

Why Your Business Needs Digital Media Marketing Now

It’s easy to say that your business knows the value of digital marketing, and is going to start using it. The main problem with this is that just saying that you’re going to start implementing that strategy lacks urgency and overall promise. 49% of businesses don’t implement digital marketing as part of their strategy. Is your ...

Heavy Lifting: The Weight of Content

One of the most important – and possibly most time consuming – components of a solid marketing strategy is content. Essentially the heart of any marketing and advertising plan, content gives a brand character and tells its story with the goal of differentiating it from the competition. Content curation and implementation should be part of your long-term ...

Tools we Love for Small Businesses

Let’s be honest - when you’re kicking a business off the ground money can be tight. Finding the right tools is crucial for your budget, as well as your productivity. As a small business ourselves, we have some stellar tools that we use on a daily basis, and the best part is that they’re all low-cost. ...

Diving Deeper: Facebook Pixel FAQs

If you caught our recent blog post on the importance of incorporating the Facebook Pixel into your marketing plan, you know we’re pretty serious about our appreciation for Facebook marketing tools in general. We wanted to dive into a few more in-depth questions seen floating around the inter-web on the Pixel. Check out our breakdown of ...

The Shortest Distance to Rockstar Customer Service is through CRM

One of the oldest rules in business says that the company with rockstar customer service edges out their competition. However, providing consistent, white-gloved treatment for all your clients – both current and potential - can feel overwhelming at times. Thankfully, there’s an app for that. Actually, there are several apps for that and the software that ...