You have your website, so what’s next?
An effective web presence goes beyond the creation of a website. You’ve just created your business’ first page, but do you know what to do next?
Continued support and maintenance are important factors in making sure your site remains an effective tool for driving new business and keeping customers coming back.
The beauty of a website is that ...
Finding the right length for your video
Marketing in the digital age has become a battle over people’s attention. As we become more and more inundated with screens, social platforms and videos, attention spans continue to shrink. A marketer’s goal is to capture as much of someone’s time before they click, scroll or swipe away to the next thing. It’s no secret that ...
Tips for Commercial Video in 2019
In an age where everyone wants to avoid ads and commercials, the truth is that commercial video is engaging more people than ever before. Video can incorporate many types of content, such as graphics, text, voiceover and photos. All of these come together to create a medium that stops page scrollers in their tracks. Showing your ...
What you should know about web security protocols
Cookies, HTTPS and SSL might sounds like a confusing combination of letters and sweets, but when it comes to web security, these protocols are actually fairly straight forward. Knowing their differences and how they can each protect the integrity of your website is crucial. They can be easy to implement, and most users are already familiar ...
LinkedIn is becoming an advertiser’s best friend
LinkedIn is more than just a tool for professional networking and job seeking. The platform is also great for businesses looking to increase revenue.
Sponsored content has a valuable home within LinkedIn. This is thanks to recent changes made by the company that lead to “higher quality” clicks. LinkedIn is focusing on helping businesses achieve their marketing ...
The Benefits of Blogging
Sometimes we get so caught up in writing blogs that we forget to talk about why we write them. Blogging is arguably one of the most effective forms of content marketing, mainly because it’s a quick and conversational way to inform your target market. Have a question about how to use the Facebook Pixel? Google it ...
4 tips on how to convert leads into sales
Let’s get real about what you do with your inbound marketing leads. 79% of marketing leads do not convert to sales. Why is that? It boils down to the fact that there is often not a straightforward process for how your marketing and sales teams proceed with qualified leads. It’s always a great feeling when your ...
Snapchat advertising: is it effective for business?
As digital marketers, we often overlook Snapchat as an effective way to sell our products. The reason for this may be because it's harder for businesses to understand the ins and outs of how exactly Snapchat advertising works. As we get closer to the holiday season, we’re starting to think about what can help make seasonal ...
Retargeting Will Help Your Brand (& we have the stats to prove it!)
There’s been a lot of debate in the digital sphere on whether or not retargeting is a marketing tactic that actually works. Well, we’re here to tell you that yes, it absolutely works. Retargeting is a strong digital marketing tool that will help your brand reach the percentage (roughly 98%) of web users who don’t convert ...
3 Ways Vlogging will Enhance Your Brand
First thing’s first: What’s a vlog?
A vlog, or video blog, is an informative content piece created with the help of video, unlike the classic text blog. Your business is probably already using blogging as a part of your lead generation strategy, but you will 100% bring your brand to the next level by incorporating video.
How ...