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Branding vs. Marketing: Understanding the Differences

Difference Between Branding & Marketing A common misconception in the advertising industry is that marketing and branding are interchangeable terms. Typically, both are used as an umbrella term rather than two separate essential values. Yes, both concepts work correspondingly, but generate different results. Growing and establishing concrete marketing and branding strategies can be the difference between your ...

6 Strategies You Need After the End of Third-Party Cookies

Cookiepocalypse – The Impact of Google Losing Third-Party Cookies  Why Is Google Losing Third-Party Cookies?  2021 was a roller coaster for advertising. At King + Columbus, it certainly kept our team on our toes, but we enjoyed the challenge!  From the start of 2021, the California Consumer Privacy Act put major limitations on Facebook Advertising; this change made businesses’ ...

11 Tips on How to Configure SEO-Friendly URLs

Such a simple task but easily looked over. What does URL even mean? URL is short for Uniform Resource Locator. Essentially, it acts as the location of a specific webpage. That being said, each URL should fulfill two important requirements: Tell web visitors where they are on a website Let visitors know what the page is ...

Setting up your website foundation with Google

If you just launched your new website, congrats! We know how excited and accomplished you must feel. But now what? Your site is beautiful, easy to navigate, and has lots of great content, but you want to convert prospects by having a beautiful tombstone in a deserted land. You now have to garner traffic. Here are a ...

Targeted Emails, Optimized

In the digital realm, marketing concepts are constantly evolving, so it’s important for a company to continue adapting to new strategies and tactics. We’ve seen design trends, website layouts, and social media platforms, like TikTok and Instagram, take-off overnight. If you aren’t up to date with the new trends, you can easily fall behind in the ...

2021 UX Design Trends

2021 UX Design Trends 2020 has brought us a lot of ups and downs throughout the year. It has been a year of many firsts, but one thing is for sure: the User Experience (UX) world has not slowed down one bit. Now more than ever, design has taken the forefront of many companies' agendas. With the ...

Video Marketing: Entertainment to Trust-Building Sales

The “new normal” of the COVID-19 pandemic has accelerated a shift from traditional forms of advertising to digital. Brick-and-mortar stores are getting less foot traffic and have set up restrictions on in-person purchasing, making online services more convenient and attractive. Professional videography is an enticing and creative way to draw users into your social media presence ...

A One-Stop Shop for Advertisers

When I first heard about Facebook Business Manager a few years ago, I was amazed you could do so many things from one place. It was such a game-changer knowing you could create paid ads, control who has access to your page(s), track activity happening on your website, and simply manage everything in one place. When ...