Archive

What your business should know about data privacy

In the ongoing discussion of how to best utilize customer data gathered from marketing, privacy is always a concern. With companies like Apple starting to present privacy as a luxury product, consumers are more conscious of what businesses do with their data than ever before. There is a balance between effective customer data usage and maintaining a ...

The lasting value of disappearing stories

When we typically think of a story, we think of a timeless tale that can be passed on from one reader or listener to the next. A story never goes away. So then why is it that the current trend in social media is to post “stories” that disappear? A history of Stories The format began with Snapchat, ...

Branding in the digital age: DIG South takeaways

The world of digital marketing is changing faster than ever. As the pace of change accelerates, so too must marketers who want to avoid looking archaic. A great way to stay ahead of the game is to always break your efforts down into the two different schools of marketing. Branding is how you get your clients to ...