Archive

3 paths to viral success

If you’re a small business, there’s about a 97.99% chance you’ve Googled how to produce content that will go viral. Probably recently – maybe even right now and that’s how you got to this page. What could be better than to have one of your marketing pieces connect to people on the level that they want ...

What makes a 4th of July campaign stand out

While holidays are the perfect time to take a step back and relax with loved ones, they also present excellent marketing opportunities for businesses. Independence Day is one of the most revenue-driving holidays in the books. Retailers, service providers, and food/bev businesses bring in the big bucks when the 4th comes around. The average American household spends ...

3 Ways Video Will Make Your Small Business Larger than Life

There’s no denying that video marketing is one of the most important means of marketing, and has been for a while. Businesses love it. Consumers love it. It’s a trendy and informative way to not only tell your customers what your business is about, you can show them. Every business needs to be incorporating video in ...

The Power of Empathy in Your Content Marketing Strategy

It’s no secret that content generation has grown to be one of the most exponential modules of small business marketing. The weight of content in any business’ marketing plan is, or should be, heavy. However, 85% of marketing leaders fail to produce content that effectively connects with consumers. If you're consistently finding yourself in a content-based ...

5 Reasons Why Your Business Needs SEO

I’m sure you’ve come across the term “SEM,” and you’ve heard  that to have a successful business, you need “SEO.” You probably receive emails, phone calls, and solicitations in the mail every single week from companies that all want to sell you search engine optimization. But are any of them telling you WHY you need search ...

Why Your Business Needs Digital Media Marketing Now

It’s easy to say that your business knows the value of digital marketing, and is going to start using it. The main problem with this is that just saying that you’re going to start implementing that strategy lacks urgency and overall promise. 49% of businesses don’t implement digital marketing as part of their strategy. Is your ...

3 Things You Need to Remember When Running Facebook Ad Campaigns

If you’re a community thought leader within a specific industry, you are constantly looking for the right customer audiences to target your messaging to. Where is the perfect place to find a niche group of people like that? One word: Facebook. There are approximately 620 million Facebook groups, presenting more than enough ways to gear ads ...

Heavy Lifting: The Weight of Content

One of the most important – and possibly most time consuming – components of a solid marketing strategy is content. Essentially the heart of any marketing and advertising plan, content gives a brand character and tells its story with the goal of differentiating it from the competition. Content curation and implementation should be part of your long-term ...

Tools we Love for Small Businesses

Let’s be honest - when you’re kicking a business off the ground money can be tight. Finding the right tools is crucial for your budget, as well as your productivity. As a small business ourselves, we have some stellar tools that we use on a daily basis, and the best part is that they’re all low-cost. ...