What makes a 4th of July campaign stand out

While holidays are the perfect time to take a step back and relax with loved ones, they also present excellent marketing opportunities for businesses. Independence Day is one of the most revenue-driving holidays in the books. Retailers, service providers, and food/bev businesses bring in the big bucks when the 4th comes around.

The average American household spends $346.50 on 4th of July food, drinks, transportation and supplies. So, what’s the secret to securing your piece of Independence Day revenue? One word: storytelling. A solid 4th campaign is entirely driven but informative, well-rounded content. Make it more about why we celebrate this holiday, and less about hard intentions to drive sales.

We wanted to share a couple of our favorite Independence Day campaign ideas to celebrate the holiday:

  1. Create catchy subject lines for your 4th of July emails. Last year, California Avocados kept it cool with this one: This 4th of July, add some green to your red, white, and blue. It’s a headline you’re definitely going to remember, and it stays consistent with the brand and holiday. I mean, who doesn’t want avocado on their burger?

  2. Share local events and quick information that will position yourselves as a brand that’s deeply involved in community activities – that can only fare well.

  3. Insert your brand into the overall Independence Day story. Show your patriotism!! Have a product that feeds into the “independence” theme? Share it. Tell us the story behind it. Sell it.

Have a wonderful and safe Independence Day and remember why we celebrate!

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