3 paths to viral success

If you’re a small business, there’s about a 97.99% chance you’ve Googled how to produce content that will go viral. Probably recently – maybe even right now and that’s how you got to this page. What could be better than to have one of your marketing pieces connect to people on the level that they want to share it with everyone they know?

To do this, you basically need to make sure the content you’re curating is “share-worthy” for your customers. That’s the goal, right? You want to distribute messaging that people ultimately share with their networks, leading them back to your website to get the inside scoop on what you can do for them.

We’re not even going to front on the fact that we’ve spent a lot of time researching viral content marketing campaigns. By doing a deep dive into the mystery of viral success, we came out with these 3 takeaways:

  • Get personal with your audience. 80% of marketers say that personalized content has proven to be more successful than general content. At the core of a viral campaign you will find an emotional appeal that resonates with people. Create messaging that hits home with your target market, because the emotion evoked will determine the actions that follow. The goal is to reel people in so that they’re not only glazing over your piece, they’re engaging and sharing.

  • Connect people with what they care most about: themselves. People scroll through their social media newsfeeds on autopilot. The average person spends 12 hours and 7 minutes per day consuming media messaging. With so much clutter, it’s important to stand out with something that make folks think: It me. You want people to see themselves in your brand and product.

  • Create expressive messaging. Be as open, honest, and vulnerable as you want your customers to be when trusting you with their needs.

If you want your marketing message to go viral, one thing you can plan on is that it takes time to strategically plan and implement a viral campaign. Don’t have time to invest in the goal? HINT: Work with a team that knows the ins and outs of content marketing, and let them walk you down the red carpet to viral royalty.

Need help spreading the word? We can help with that.

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