As consumers, we are primed to spend during the holidays— from holiday gifts to party planning, and deciding which businesses to invest in for the upcoming year.

This influx of demand for products and services is a spectacular opportunity for marketers to tap into a new consumer base that has yet to discover what their brand offers. This is also one of the most profitable times of the year for companies, which is why a strong marketing strategy is crucial. Data-driven marketing can result in a surge of customer following, thereby amplifying sales and brand awareness.

So what are the best strategies to implement during this festive time of year? Here’s what you need to know.

3 of the Best Ways to Market During the Holidays

Make a Connection with Your Audience

I think we can all agree that the holidays are an emotional time – so it is vital to connect with your audience on an emotional level. Once you do this, sales or digital traffic (website, social media, etc.) will follow. Time to gather the troops and brainstorm on how your business can tug on those heartstrings, just a bit!

Extend a Kind Gesture

Up next – the holidays are meant to bring out the goodness in everyone – peace on earth, goodwill toward men; all that jazz – so you could consider doing giveaways for your customers or advertise that a percentage of all proceeds made during a certain period will go towards a charity or cause. A kind gesture that will most definitely strike a chord with your consumers and show that there are people behind the business.

Consider the Customer Experience

While many consider this time of year as one of the most magical seasons, there’s no denying that it also carries quite a bit of stress with it. Therefore, it seems prudent to make your customer’s experience with you as stress-free as possible. For example, a lot of businesses have implemented a personality quiz on their websites. This helps customers narrow down the perfect gifts for their loved ones – this small website feature significantly diminishes stress amongst consumers, which in turn reduces stress for us. Win-win situation, if you ask me.

Finally, you need to optimize for mobile users. A lot of consumers prefer to use their smartphones to shop, so it’s imperative to ensure they’re being engaged. Push notifications are a phenomenal way to update clients about holiday offers, giveaways, etc. All you have to do is find the platform that best suits your business, and then decking the halls will be a piece of cake.

Optimize Your Online Presence with King and Columbus

We hope you enjoyed learning about three of our favorite marketing strategies for the holidays! If you’re excited to learn more about how you can implement a data-driven marketing strategy for the upcoming new year, contact us today at King and Columbus for your free business evaluation. Happy holidays from our team to you! We can’t wait to help your business grow in 2022.


Are you looking for more helpful ways to optimize your marketing strategy and website? Read our blog on Google Analytics vs. Google Tag Manager!