They say not to judge a book by its cover, and on a certain level, we agree. The story behind the front cover could be vastly more intriguing than what we see at first glance. But, how many people missed the reading experience because there was no captivating art?
In the same way, how many people are glancing past your business because there’s no compelling design to draw them in?
You probably don’t want to know the answer to that question.
Good graphic design isn’t reserved for trendy small businesses or the titans of your industry. If design hasn’t been on the radar as a tactic for improving sales, then it’s time to reconsider.
65% of the world’s population are considered visual learners– they absorb & retain more information when it is presented visually. An effective design campaign would include a variety of graphics, images, and minimal text to stand out to the audience.
Research has also shown that visuals are processed at an exponentially higher rate than text. Good design has the power to instantly convey emotion & depth that text-only advertising cannot compete with.
Design, whether you like it or not, overflows into every area of a business’s marketing & story.
Here are just a few examples of where design has the power to affect your business:
- Social media
- Printed materials
By implementing good design practices for each of the pillars listed above, your business will have an incredibly powerful brand with a consistent look, feel, and message. Effective design will inspire confidence in your business and brand and will act as a catalyst towards sales.
Don’t miss out on the chance to tell your company’s story visually! Chances are, you’ll have a fun time doing it.