When I first heard about Facebook Business Manager a few years ago, I was amazed you could do so many things from one place. It was such a game-changer knowing you could create paid ads, control who has access to your page(s), track activity happening on your website, and simply manage everything in one place. When I first saw it, let me tell you, I was terrified. There are truly so many functionalities in this one platform. Once you dive into it, you will fall in love as I have, and your life will be SO much easier!
The best part about Business Manager is anyone can use it—no matter how small a business you have. You no longer have to mix your personal Facebook with your professional Facebook page. All business-related notifications will be right in one place, so no more alerts about your uncle’s 70th birthday and someone asking for a business estimate in the same place. By being taken directly to your business assets, this will help you stay focused on your work.
Want to make sure certain employees have access to your page and others don’t? Business Manager is where it’s at! You have the ability to give anyone access to manage your page.
So let’s break it down. What exactly can you do from Business Manager?
· Run and track your ads (Facebook AND Instagram)
· Connect with agencies or marketing partners (like us)
· Manage assets such as your page and ad accounts
· Detailed reporting and analytics on page and ad account
· Access valuable Pixel data
· Manage billing
Yes, there is a bit of a learning curve, but the benefits are so worth it! If you spend a little time each day dabbling in this platform, you’ll get it in no time. If your company has a good bit of moving parts, this is the one central place you can keep everything together. Check out Facebook’s help article here for more info.
Stay tuned for more monthly marketing blogs to come!