Email Marketing

Powerful, Customized Messages

Increase Client Engagement

Even though it’s one of the oldest forms of digital marketing and the digital landscape dramatically changes every year, email marketing continues to be the leader in ROI. In fact, email generates $42 for ever $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.* Part of its success is that 99% of email users checking their inbox every day. Some even check it up to 20 times a day.

Whether you’re looking to run a drip campaign or you’re considering an email to increase client engagement with a call-to-action, King + Columbus will work with you to design and deliver your message to a targeted selection of individuals interested in your organization. We will help you convert a one-time customer into a loyal client.

3 Important Types of Email Marketing

Email Newsletters

Known as a one-off communication that can be used to send promotional messages, product information, important messages while building brand recognition and awareness. This goes to your own audience.
Targeted Emails

Known as a direct email to potential customers. Broaden your reach and target people outside your email database. Gain access to the highest quality business and consumer databases available.
Behavioral Emails

Known as targeted messages based on a user’s behavior. The best email option for personalization and drip campaigns. This allows you to get to know your customer and create buyer personas.