A One-Stop Shop for Advertisers
When I first heard about Facebook Business Manager a few years ago, I was amazed you could do so many things from one place. It was such a game-changer knowing you could create paid ads, control who has access to your page(s), track activity happening on your website, and simply manage everything in one place. When ...
Finding the right length for your video
Marketing in the digital age has become a battle over people’s attention. As we become more and more inundated with screens, social platforms and videos, attention spans continue to shrink. A marketer’s goal is to capture as much of someone’s time before they click, scroll or swipe away to the next thing. It’s no secret that ...
LinkedIn is becoming an advertiser’s best friend
LinkedIn is more than just a tool for professional networking and job seeking. The platform is also great for businesses looking to increase revenue.
Sponsored content has a valuable home within LinkedIn. This is thanks to recent changes made by the company that lead to “higher quality” clicks. LinkedIn is focusing on helping businesses achieve their marketing ...
Snapchat advertising: is it effective for business?
As digital marketers, we often overlook Snapchat as an effective way to sell our products. The reason for this may be because it's harder for businesses to understand the ins and outs of how exactly Snapchat advertising works. As we get closer to the holiday season, we’re starting to think about what can help make seasonal ...
How to Post for Organic Success
First things first, make sure your Facebook page is set up for success. Your page is an extension of your brand and should be professional and accurate. Make sure you have a business page and that all of your information from the type of business to the address and contact info is correct. Use professional photos that ...
Facebook’s update: What does it mean for your digital strategy?
If you’ve been engaging in the social media buzz over the past couple weeks, you already know about Facebook’s recent announcement regarding upcoming changes to the news feed *gasp* - check out Mark Zuckerberg’s official statement:
You can read his announcement in full on Facebook. What this means for your news feed is that quality content posted by ...
Diving Deeper: Facebook Pixel FAQs
If you caught our recent blog post on the importance of incorporating the Facebook Pixel into your marketing plan, you know we’re pretty serious about our appreciation for Facebook marketing tools in general. We wanted to dive into a few more in-depth questions seen floating around the inter-web on the Pixel. Check out our breakdown of ...