6 Strategies You Need After the End of Third-Party Cookies
Cookiepocalypse – The Impact of Google Losing Third-Party Cookies
Why Is Google Losing Third-Party Cookies?
2021 was a roller coaster for advertising. At King + Columbus, it certainly kept our team on our toes, but we enjoyed the challenge!
From the start of 2021, the California Consumer Privacy Act put major limitations on Facebook Advertising; this change made businesses’ ...
Tips for Commercial Video in 2019
In an age where everyone wants to avoid ads and commercials, the truth is that commercial video is engaging more people than ever before. Video can incorporate many types of content, such as graphics, text, voiceover and photos. All of these come together to create a medium that stops page scrollers in their tracks. Showing your ...
LinkedIn is becoming an advertiser’s best friend
LinkedIn is more than just a tool for professional networking and job seeking. The platform is also great for businesses looking to increase revenue.
Sponsored content has a valuable home within LinkedIn. This is thanks to recent changes made by the company that lead to “higher quality” clicks. LinkedIn is focusing on helping businesses achieve their marketing ...
3 paths to viral success
If you’re a small business, there’s about a 97.99% chance you’ve Googled how to produce content that will go viral. Probably recently – maybe even right now and that’s how you got to this page. What could be better than to have one of your marketing pieces connect to people on the level that they want ...
3 Things You Need to Remember When Running Facebook Ad Campaigns
If you’re a community thought leader within a specific industry, you are constantly looking for the right customer audiences to target your messaging to. Where is the perfect place to find a niche group of people like that? One word: Facebook. There are approximately 620 million Facebook groups, presenting more than enough ways to gear ads ...
Tools we Love for Small Businesses
Let’s be honest - when you’re kicking a business off the ground money can be tight. Finding the right tools is crucial for your budget, as well as your productivity. As a small business ourselves, we have some stellar tools that we use on a daily basis, and the best part is that they’re all low-cost. ...